Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how aass.org.uk ("we," "us," "our," or "Website") collects, uses, and protects your personal information. We are committed to safeguarding your privacy and operating transparently in accordance with applicable UK and EU data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following categories of information:

• Personal Identification Data: Name, email address, and other contact details you voluntarily provide through forms or enquiries.
• Technical Data: IP address, browser type, operating system, referral source, and device information.
• Cookies and Tracking Technologies: Information stored via cookies, web beacons, and similar tracking mechanisms.
• Usage Data: Pages visited, time spent on site, clicks, navigation patterns, and interaction with content.
• Affiliate Tracking Data: Links clicked, casino referrals, and conversion information for affiliate purposes.

How We Use Information

We use collected information for the following purposes:

• Analysing website traffic and user behaviour through analytics services.
• Tracking affiliate referrals and calculating affiliate commissions.
• Improving website functionality, content, and user experience.
• Sending marketing communications (where you have provided consent).
• Preventing fraud and ensuring website security.
• Complying with legal obligations and responding to lawful requests.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for basic site functionality.
• Analytics Cookies: Google Analytics and similar services to track usage patterns.
• Affiliate Tracking Cookies: To monitor referrals and commission tracking.
• Marketing Cookies: For retargeting and promotional purposes.

You can manage or opt-out of non-essential cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. For more information, visit www.allaboutcookies.org.

Third-Party Links

This Website contains links to third-party casinos, gambling operators, and affiliate partners. We are not responsible for the privacy practices, policies, or content of these external websites. We strongly recommend reviewing the privacy policy of any third-party site before providing personal information or engaging in transactions. Your use of third-party sites is governed by their own terms and conditions.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete information.
• Right to Erasure: Request deletion of your data (subject to legal exceptions).
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Obtain your data in a structured, portable format.
• Right to Object: Oppose processing for marketing or profiling purposes.
• Rights Related to Automated Decision-Making: Object to decisions based solely on automated processing.

To exercise any of these rights, contact us at privacy@aass.org.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless longer retention is required by law. Typically:

• Contact information is retained for up to 2 years after last interaction.
• Analytics data is retained for up to 26 months.
• Affiliate tracking data is retained for up to 7 years for accounting purposes.
• Cookie data is retained according to individual cookie expiration settings.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data handling practices, please contact:

aass.org.uk
Email: privacy@aass.org.uk

We will respond to all data protection requests within 30 days of receipt, or provide notification if an extension is necessary.